Rockstar Games has extended its GTA 6 marketing campaign to Paris, with advertisements now appearing on the Périphérique highway. This marks the latest phase of the promotional push following earlier efforts in Miami and Brooklyn.
The campaign demonstrates Rockstar’s strategy of placing game advertising in major international cities that mirror locations featured in GTA 6. The Paris placements continue this pattern of real-world promotion tied to the game’s in-universe settings.
The expansion shows how extensively Rockstar is promoting GTA 6 across multiple continents and markets ahead of launch. For players counting down to November 19, 2026, the escalating global campaign signals the publisher’s confidence in the title and suggests continued momentum building toward release.