Rockstar Games has installed a Vice City sign in Miami as part of a promotional campaign set to run for one year. The sign cost $975,000. The installation represents a significant marketing push that brings the fictional Vice City setting into the real world, with Miami serving as the physical location for the display.
The move creates a tangible connection between GTA 6’s setting and an actual city, giving fans and the general public a chance to interact with the game’s branding in person. For players counting down to launch, the installation signals Rockstar’s commitment to building momentum and maintaining visibility as the November 2026 release approaches.
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