The Kaseya Center arena will display a “Welcome to Vice City” sign as part of a GTA 6 promotional campaign. The signage is expected to remain up through 2028, extending well beyond the game’s launch window. This marks a significant real-world marketing effort to promote Rockstar’s upcoming title, blending the game’s fictional Vice City setting with a major sports and entertainment venue. The extended timeline suggests confidence in the campaign’s visibility and impact during a critical period for the franchise. For players counting down to launch, this signals Rockstar’s commitment to building momentum and cultural presence leading up to and beyond the game’s arrival.
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