Miami-area municipalities are at odds over how to approach marketing tied to Grand Theft Auto VI’s Vice City setting. Miami, Miami Beach, and Miami-Dade County are clashing over strategy regarding promotional ties to the game, according to reporting from CBS News.
The dispute centers on how local governments should coordinate—or whether they should coordinate at all—around the high-profile video game that draws significant attention to the region. The disagreement highlights tensions between different municipal authorities over branding and tourism opportunities related to the game’s Miami-inspired locale.
For players anticipating the launch, this local government friction underscores just how massive GTA VI’s cultural footprint is becoming, with real-world cities already competing over their connection to the game’s fictional Vice City before it even releases.
Related: Vice City