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BioShock, game prices, GTA, the disappearing NFL deal and more: An interview with Take Two CEO Strauss Zelnick - Game Fi

2026-07-04 · Source: press

Take Two CEO Strauss Zelnick addressed topics including Grand Theft Auto VI, pricing strategies, and the removal of an NFL licensing deal from a game in a recent interview with Game File. While discussing GTA VI specifically, Zelnick provided general insights into the company’s approach to game development and monetization, touching on titles like BioShock. The interview covered broader industry trends, including shifting consumer expectations and evolving business models. Zelnick did not confirm or deny specific details about upcoming projects or the status of the NFL partnership, which had previously appeared in some Take Two games. The CEO’s comments offer a high-level perspective on the studio’s priorities as GTA VI nears its Nov 19, 2026 release. For players, the interview underscores Take Two’s focus on balancing creative ambition with market demands, which could shape expectations for the game’s scale and features.